Why Indian Crypto Exchange not Spending on Ads?

Crypto exchange & Ad Spending

The Good Old Days

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The Spending Share

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The market Crash

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The Spending Plunge

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The Taxation issue

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More trouble

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The Global Slowdown

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Also Read:

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We're on You Tube

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Crypto exchange & Ad Spending

Crypto exchange & Ad Spending

The Good Old Days

The Good Old Days

In 2021, when BTC hit $69,000. Crypto exchanges burnt considerable cash in advertisement like celebrity endorsement.

The Spending Share

The Spending Share

The Ad spent breakup - 1. CoinSwitch Kuber: 49% 2. CoinDCX: 22% 3. WazirX: 10% 4. ZebPay: 10% 5. Other: 9%

The market Crash

The market Crash

In 2022, Crypto markets witnessed the worst year. The trading volume in Wazirx alone fell by over 70%.

The Spending Plunge

The Spending Plunge

The top Indian crypto exchange like WazirX have witnessed 88% drop in crypto ad spending due to poor market conditions

The Taxation issue

The Taxation issue

In India, it wasn't just the market crash but heavy taxes on cryptos that discouraged users from trading on the platform.

More trouble

More trouble

Apart from taxation & slowdown, Indian exchanges are also facing money laundering charges that has added insult to the injury.

The Global Slowdown

The Global Slowdown

The Global ads spending by crypto exchanges have slowed down. Crypto.com reduced its budget from $15 million in Nov 2021 to just $2 million in July 2022

Also Read:

Also Read:

1..Wazirx Scam

1..Wazirx Scam

2..Bill Murray Hack

2..Bill Murray Hack

3..LG NFT Smart TV

3..LG NFT Smart TV

We're on You Tube

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