Written by:Paras Katoch

Amazon Seller Central Tutorial | Complete tabs Navigation

After learning how to become Amazon seller. This post will take you through the Amazon seller central tutorial, covering in-depth details of all the important tabs that you will be using as an Amazon seller for your online business growth. I will cover the Amazon seller dashboard tutorial tab wise, on similar lines as I have covered the Flipkart Seller Dashboard Tutorial in my previous post. Let’s get started!

List of topics covered in the Amazon seller central tutorial –

  • Amazon Seller Central – Home Page
  • Amazon Seller Catalogue Tab
  • Amazon Seller Inventory Tab
  • Amazon Seller Pricing Tab
  • Amazon Seller Orders Tab
  • Amazon Seller Advertising Tab
  • Amazon Seller Reports Tab
  • Amazon Seller Performance Tab
  • Amazon Seller B2B Tab

Amazon Seller Central – Home Page:

This is the first page you will see when you login into Amazon seller central. The home page shows you a quick snapshot of your day-to-day business on Amazon. It contains the daily summary of the following –

  • Orders
  • Sales
  • Buy Box Wins
  • Overall Customer Ratings
  • Amazon News
  • Account Health
  • Total Sales

By observing these indicators you will get an idea if the business is growing as per expectations or it needs to be improved.

Amazon seller central tutorial
Amazon Seller Central

Amazon Seller Catalogue Tab:

Catalogue is the first tab inside the Amazon seller central. It contains three options comprising of adding a new product, a draft of inactive or incomplete listings, and selling application status to track approval request submitted on Amazon.

Amazon Seller Inventory Tab:

If you ask me – what is the heart of Amazon seller central? My response will be the inventory tab. This tab is used regularly by an Amazon seller. Comprising of 12 unique options. The important ones are mentioned below –

  1. Manage Inventory
  2. Add a Product
  3. Sell Globally
  4. Manage FBA
  5. Inventory Reports

1. Manage Inventory:

Under manage inventory, a seller can track and check SKU wise inventory levels. As an Amazon seller, it gives you the flexibility to perform the following tasks:

  • Update the inventory level per SKU
  • Update or change the selling price
  • Change product title and description
  • Activate or Deactivate listings

It also helps you to check the estimated fee charged by Amazon, product wise and enter the business price for bulk orders.

Amazon listings
Amazon Inventory

2. Add a Product:

As the name suggests, add a product allows you to list or add products in bulk on Amazon. The same option is provided under the Amazon catalogue tab.

Watch my video to learn more about Amazon bulk listing –

3. Sell Globally:

Use this option if you wish to sell on Amazon’s worldwide marketplace. The global option is divided into regions comprising of Americas, Europe, Middle East, and Asia-Pacific. Expand your reach by following the process as documented by Amazon.

Amazon worldwide
Amazon Worldwide

4. Manage FBA:

Amazon FBA or Fulfilled by Amazon is a program initiated by the company under which a seller can choose to sell his products by shifting a part or full inventory to Amazon’s warehouse and Amazon will take care of the packaging, shipping, and delivery of the products by charging a fixed rate to the seller. Manage FBA is further subdivided into FBA Shipments, Inventory, and Appointments which I will cover in the post on the Amazon FBA process.

5. Inventory Reports:

You can use this option to get a documented report on your inventory levels. The report is auto-generated and published on the platform as per the seller’s request. The inventory and prices are showcased SKU wise in this report.

Amazon Seller Pricing Tab:

The Amazon pricing tab is all about the pricing of your SKUs on the platform. From understanding the pricing health to automating the price, it helps to give you an idea of how well your product is priced against your competition. You can get feedback from the Amazon system to stay competitive on the pricing front in order to sell more and win the Buy Box.

Amazon pricing tab
Amazon Pricing

Amazon Seller Orders Tab:

The orders tab inside the Amazon seller central will help you manage and process your daily orders on Amazon. It comprises of the following options:

  1. Manage Orders
  2. Order Reports
  3. Manage Returns
  4. Manage SAFE-T Claims

1. Manage Orders:

This tab will help you check the status of your order and further provide you an option to successfully process and dispatch it. It consists of four types of Amazon order status –

  • Pending Orders
  • Unshipped Orders
  • Cancelled Orders
  • Sent Orders

Pending Orders:

Pending orders will reflect on the orders tab when a customer has placed an order of your product but it is yet to be authenticated by Amazon as a genuine order. Once confirmed it will be marked as unshipped.

Unshipped Orders:

Orders that are approved by Amazon and waiting to be processed and shipped by Amazon seller falls under this status.

Cancelled Orders:

Orders that are approved by Amazon but prior to shipping they are cancelled by the buyer. All such orders enter into the status of the cancelled orders.

Sent Orders:

These are the orders that are successfully marked as sold or shipped by the seller. Please note, an order marked as sent doesn’t indicate a successful settlement. It is still eligible for return under the Amazon returns policy.

Amazon order status
Amazon Order Status

2. Order Reports:

Order reports help you track the history and performance of your products. Amazon sellers can generate the status wise order report based on new, unshipped, and easy ship orders.

3. Manage Returns:

This tab will help you manage and check the status of your return orders. The returns fall under three types of status – Authorized, Completed, and Closed. Returns approved by Amazon fall under authorized. Once the returns are delivered to the seller, it fall under completed and if accepted by the seller the return process is closed by Amazon.

4. Manage SAFE-T Claims:

This is the special tab to protect sellers from being cheated by the buyer. Amazon SAFE-T claims allow sellers to file or raise a complaint against the defective or wrong return received from the buyer. A seller needs to submit the proof of the order by taking pictures and uploading them on this tab. Post which he is eligible to receive the refund amount.

Learn how to file SAFE-T claim in Amazon seller central –

Amazon Seller Advertising Tab:

Amazon seller advertising tab gives a chance to every seller on Amazon to promote his products on the platform by charging a nominal fee based on the CPC model i.e cost per click. A higher conversion will lower down your promotional cost and increase revenue.

The advertising tab comprises of campaign manager for creating search and display ads within Amazon. It also has an option for coupon creation to promote coupon discounts and a deal creation option to help attract buyers and drive more sales. Use these features if you’re good on budget and growing at a good pace organically.

Amazon Advertising
Amazon Advertising

Amazon Seller Reports Tab:

All your business reports from sales to taxation are covered under this tab. You can track and download your payments. From historical data to the current scenario, this tab will help you get the numbers you need to audit or measure your business performance.

Watch my detailed video on Amazon Seller Central Tutorial:

Amazon Seller Performance Tab:

One of the crucial parts of your business growth strategy should be to keep your account health at an optimum level and maintain good customer feedback in the form of product and seller reviews. This tab will help you measure the same and also provide you with feedback on all the seller performance metrics.

Amazon seller Performance

Amazon Seller B2B Tab:

If you’re a manufacturer or a wholesaler who deals in bulk transactions. This is the tab for you. B2B or Business to Business is an initiative by Amazon to help you find bigger clients for bulk transactions.

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That’s all about Amazon Seller Central Tutorial. Read my next post on how to add products on Amazon. If you have any doubts or queries, feel free to contact me for Marketplace consultation. Thank you for reading and happy selling!

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