Want to get paid for your attention? Brave browser is your answer. Built on the Ethereum blockchain Brave is the answer to the inefficiencies surrounding digital advertising which is dominated by Google and Facebook.
The browser is powered by an ERC20 token named BAT i.e Basic Attention Token. BAT rewards the user based on attention and serves value for both advertiser and publisher, making digital advertising more efficient while keeping the privacy factor in check. If it interests you, it’s time to deep dive into the project and explores its potential.
What is Brave Browser?
Brave is a free-to-use, open-source platform that has an inbuilt advertisement and website tracking blocker, activated by default. Brave browser is owned by Brave Software Inc. which was founded in 2015 by the founder of Javascript (also co-founder of Mozilla) Brendan Eich and Brian Bondy.
Unlike any other browser, it provides the users with the choice to turn on ads distributed by the Brave browser. If you opt-in to receive the ads from the browser, it will reward you with BAT tokens. Depending upon your engagement, you will be rewarded for your time and attention.
Brave browser rewards user attention
What is BAT coin?
BAT stands for Basic Attention Token, it is the native currency of Brave Browser. BAT is an ERC20 token which is built completely on the Ethereum blockchain and connect users, publishers and advertisers under one single umbrella i.e Brave.
Created in 2017, BAT was programmed to take over the shortcomings of the current digital advertising system which provides advertisers with blunt targeting with low to no reward to the publishers and the users. The biggest chunk of advertisers’ money is being eaten away by the tech giants like Google & Facebook without considering the value of user attention.
How does Brave Browser & BAT token works?
The primary aim of Brave is to better online advertising while keeping user privacy in mind. It gives freedom to users by blocking third-party trackers like website cookies, pixels and advertisements that can either disrupt the user experience or captures user info.
The functioning of Brave revolves around user attention which leads to the creation of BAT token. A rewarding system that value users, publishers and advertisers. Understand it like a smart contract (explained in my post on Bitcoin vs Ethereum)
If you’re a user browsing on Brave with Brave ads enabled, you will be rewarded with BAT token everytime you give your time and attention to Brave ads which are being displayed like a push notification by the browser.
For publishers who have opted for Brave publisher program and whose content is being viewed on the Brave browser are eligible to receive BAT as a part of the program or as a voluntary donation by the users.
Finally, the advertisers are served with the precise target groups that have shown interest in receiving Brave ads and allowed Brave to store their behaviour on various websites. Brave algorithm analyses the behaviour patterns and time spent by the users on the websites to get an understanding of user’s interests, based on user attention.
The information of users is being stored on a ledger which cannot be accessed by third parties under any circumstances. BAT spent by the advertisers is distributed among users, publishers and Brave. It’s a win-win situation, where everyone is getting rewarded.
This website is enabled with the Brave Publisher Program
Brave Search:
In 2021, Brave browser launched its own version of search engine “Brave Search“. It is claimed to be the first independent privacy search alternative to big search giants like Google and Microsoft. Brave search comes with the following features –
- Complete privacy based search with zero tracking
- Own search index
- Ads free search option (coming soon)
- Complete transparency. No biased results
- User first
At the time of writing, Brave search is in beta version, you can access it by visiting Brave Search. Checkout its comparison metrics.
Brave Wallet:
In 2022, Brave introduced its web3 wallet. It’s the first crypto wallet directly embedded into the browser. Users can store, trade & transfer cryptocurrencies using Brave wallet which works similar to other crypto wallets. Here’s a comparison between Brave Wallet & MetaMask.
Brave Wallet also supports Solana based SPL tokens
Google Chrome vs Brave:
Google with its search engine and Chrome browser is the biggest tech giant with the highest market share in the digital advertising space. Talking about reach, it also has a huge network of publishers. Brave is challenging all of it.
Google's push to weaken privacy extensions makes this the right time to ditch Chrome, gHacks argues.
— Brave Software (@brave) September 17, 2022
Read the full article to find out why the site recommends Brave as an alternative: https://t.co/otkJx3TK65
In a very short period of time, Brave has established itself as a trustworthy browser which is fast and safe to use. Built on blockchain with a strong rewarding system it has grabbed the attention of the masses. It may sound like a utopian dream but numbers don’t lie.
As of Jan 2022, Brave has 50 Million monthly active users.
Brave Campaigns are supported in 200 countries
1 Million Verified Creators
28x Growth in Ads Revenue
Source: Brave.com
Brave is the only browser which is seriously challenging Chrome. After Google Chrome’s recent FLOC (Federated Learning of Cohorts) tracking update. Many users have decided to seriously consider online privacy protection and Brave is all about that.
If Google fails to bring in the privacy factor and a better reward system, it won’t take much effort for Brave to onboard the next 100 million users within a span of 2 years.
Brave specialized in privacy protection and rewarding system
Brave Browser Benefits:
Complete Privacy:
Brave browser offers privacy by default. Once installed, you can browse the internet ads free without worrying about accepting cookies, trackers, pixels or any other malicious program that can bring down your speed or pose a threat online.
Efficient Rewarding System:
Brave is the only browser that rewards user attention. Users are paid in BAT coins everytime they actively interact with the ads shown on the platform. It’s an end-to-end system that rewards not just the end users but publishers as well.
Independent Search Engine:
With the launch of Brave search, Brave browser now offers a complete package that includes privacy search option where you can browse without being tracked. It’s a complete privacy solution that is in beta stage at the time of writing this article.
Reminder: Team Brave will be at booth #15 at NEARCon through Wednesday! Come say hi and grab some swag! pic.twitter.com/P54aP8b3j5
— Brave Software (@brave) September 12, 2022
Real Incognito Mode:
Other browsers hide your history in incognito mode. However, your IP address, the websites you’re browsing & web pages are still visible to the website and the browser. That’s not the case with Brave.
It comes with a Tor mode that let you mask your location from the websites you’re browsing and hides your IP address. A real incognito mode.
A Store of Value:
BAT coin is one of the most attractive cryptocurrencies being favoured by cryptocurrency investors. With a strong use case and a global acceptance, it is clear that the BAT coin will take off from its current value. Hence, it is considered to be a long HODL and an appreciating asset.
BAT Coin Price:
Please refer below for the latest BAT coin price:
BAT Coin Future Price Prediction:
In the last bull run, BAT has reached an all-time high of over $1.50 and an all-time low of $0.60 during the recent market crash. It is considerably a stable cryptocurrency and less volatile in nature.
Given the increased adoption rate and real-world use case like VeChain VET crypto. I won’t be surprised if BAT coin hits $5.00 mark by 2025. Investors are keeping an eye on this project and awaiting big gains in the coming future. Having said that, as an investor I suggest you do your due diligence before investing in risky assets like cryptocurrency.
Enjin Coin can be the best alternate investment option
How to buy BAT Coin in India?
In India, we have limited options when it comes to buying a digital asset like cryptocurrency. Among the countable options, there’s one exchange that stands out by the name WazirX.
It is one of the most trusted platforms, personally used by me. To know more, please read my post on Wazirx and if you want to learn the registration and purchase process, please check out my post on how to buy Bitcoin in India.
Should you invest in Brave BAT coin?
It seems Brave has done a lot of groundwork before coming up with a privacy model and a rewarding system. There’s no other browser that can match the Brave browser. A high rate of adoption and an increased user base are some of the outcomes of this project. It does pose a threat to Google Chrome but still has a long way to go.
Given the use case and high acceptance rate, I will recommend adding a portion of BAT coins in your investment portfolio. It is currently ranging in the low-risk high reward price points. Certainly do not expect it to match the likes of Bitcoin or Ethereum. BAT is a stable and less volatile cryptocurrency. It’s a long term HODL.
Brave browser | BAT Coin Complete details –
This completes my review of Brave browser BAT coin. If you like the post, do remember to share it and educate your fellow friends. In the next post, I will talk on Ripple XRP cryptocurrency and Biconomy BICO coin. Do remember to subscribe to my YouTube channel for more informative content, released every week.
DISCLAIMER:
Cryptocurrency is a highly volatile market. All the information shared in the post is for knowledge purpose only. By no means, it’s financial or investment advice. Readers are responsible for their own investment decisions and should only invest in cryptocurrency after proper research.
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Paras is a blockchain writer & video creator at Katoch Tubes. In his free time, he loves watching space exploration documentaries & Hollywood movies.